Tag Archives: google

Digital Advertising 101: To Boost or not to Boost!

There comes a time in every entrepreneur’s life when they need to use Digital Advertising to promote/boost/advertise their product or service on paid social media channels. But when is the right time to do it? And how much should they spend? If at all? Would it be even cost effective? These kinds of questions pop out that need answering. Spending too much money without generating enough return can be a drain on meager startup resources. So when to boost or not to boost?

To get to the right mix of audience, we must have the right channels and communication tools in place, well before we decide to use digital advertising. There are three main digital advertising methods where we can connect with our audience.

  • Owned Media
  • Earned Media
  • Paid Media

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

World’s top programming languages are all open source

IEEE does an annual ranking of top programming languages and the results are shared mid year with the general public. For the past many years, proprietary software is losing ground to open source driven software languages. And this year, all of the top ten languages have totally gone open source.

IEEE tracks 48 different languages using 12 distinct metrics with their unique weights applied. This creates a listing which looks for emerging languages, popularity, jobs available among other factors. This year, the list has some new entrants like Go and Swift with Python topping for the first time beating out old rivals like C and C++.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

Writing Urdu using beautiful Nastaleeq font

Reading and writing in Urdu on Word, Web and even smart phone has become a standard. After all, there are over 200 million Urdu speaking Pakistanis and an additional 50 million worldwide audience that speak and communicate in this language. However, a good nastaleeq font is hard to come by. Even BBC Urdu uses a font that is so hard to read for a native Urdu speaker.

But there are ways around this mess. We can actually read and write in beautiful Nastaleeq font. I would also recommend reading the following post on how to write Urdu text on Web to get the formatting of the page correct for Urdu fonts. Things like right to left rather than the traditional left to right and encoding the text to UTF-8 etc.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

Open Source Repositories of Tech Giants

All major tech giants have embraced open source. Their technology stack is enriched and so deeply embedded with open source that it is totally indistinguishable from commercial and proprietary software. These companies have their dedicated repositories for the open source software that they are sharing back with the community.

To give a few simple examples, Apple’s MacOS X is based on open source FreeBSD Unix. Google’s Android is a customized version of Linux, and Amazon’s Kindle is nothing but a Java/Linux powered handheld device.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

Raspberry Pi – Computer for the Internet of Things Age

In an era of mobile computing, Internet of things and collapsing PC sales, one computer keeps surprising its competitors by outselling many established brands. Raspberry Pi, is a credit card sized single board minuscule computer which has sold well over 2 million in its first 20 months of launch and still going strong.

The devices are loved by not only computer geeks who are building amazing products out of it, but are also found on college campuses, school labs, home automation and even powering websites and supercomputers of sort out there. It seems only our imagination is the limit.

Google itself donated over 15,000 of these devices to UK schools for kids to play and learn computing. And has also open source developed software development kit for children to learn programming.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

Chromebooks Phenomenon

You might not have noticed it but Chromebooks are one of the hottest selling notebooks in the market. Yes, even Amazon’s two of the top five best selling computers in the past 100 days have been Chromebooks. Trumping both Apple’s Macbooks and Microsoft’s Windows 8 laptops made by Toshiba, Dell and HP.

What gives?

Chromebooks are powered by a highly customized version of open source Linux built by Google. It is an OS that facilitates hosting content online aka the cloud. As the name suggests, it is a customized version of Google’s extremely popular Chrome browser with access to thousands of native apps.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

The Vibrant Open Source Smartphone OS Market

The mobile OS market is only getting more awesome with each passing year. There are new players on the horizon challenging the might of Google’s Android and Apple’s iPhone. And almost all of them are based on Linux and are designed around an open source philosophy.

Just like the Linux desktop, they will all surely inspire many derivatives with interesting designs, wonderful UIs and innovative hardware specifications.

Currently, Ubuntu is ranked number one on the open source desktop environment by a long margin. Currently enjoying over 20 million active users. It has also inspired countless derivatives, some of them are extremely popular themselves, like Linux Mint, with the user community.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

Linux Inside Your Smartphone

Chances are the cell phone in your hand runs on some variant of Unix or Linux. Yes, even your Blackberry.

It is no secret that Ubuntu Linux is developing an OS for the smart phone. So is Firefox. The leading browser of the world is building an open source Linux powered OS targeting low end smartphones. But they are not the only ones getting Linux onto smart phones and into our hands. Many telecom vendors including Nokia, Samsung, and Palm (now defunct WebOS) too have had Linux powered phones. Some were a success and others a dud.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

Your Media in Plex Heaven

Living in the digital & information age also means its an age of “Information Glut”. Our brain at times is overwhelmed by the amount of information it encounters in a day. We struggle to remember it, retrieve it and even share it with our family and friends. And it is even worse on a computer. Some of the videos we shot ages ago are collecting dust in some old hard drive that wont even connect to modern computers. All this data and digital information needs to be rescued and viewed as it was originally destined.

Well, if that media is videos, music or photos you are in luck. Plex not only indexes that information for you but serves it up in a nice VIP Deluxe package that you can access on the go from any device that you may own. Welcome to Plex Media Server.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

Windows no longer the Best

This season anyone monitoring the Amazon Best Sellers List for Notebook computers would have noticed that three brands out of top five have consistently been non Windows. In fact, the best selling computer has been Samsung’s Chromebook, a Linux based netbook developed on Google’s opensource ChromeOS operating System.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.