Tag Archives: facebook

Digital Advertising 101: To Boost or not to Boost!

There comes a time in every entrepreneur’s life when they need to use Digital Advertising to promote/boost/advertise their product or service on paid social media channels. But when is the right time to do it? And how much should they spend? If at all? Would it be even cost effective? These kinds of questions pop out that need answering. Spending too much money without generating enough return can be a drain on meager startup resources. So when to boost or not to boost?

To get to the right mix of audience, we must have the right channels and communication tools in place, well before we decide to use digital advertising. There are three main digital advertising methods where we can connect with our audience.

  • Owned Media
  • Earned Media
  • Paid Media

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

Open Source Repositories of Tech Giants

All major tech giants have embraced open source. Their technology stack is enriched and so deeply embedded with open source that it is totally indistinguishable from commercial and proprietary software. These companies have their dedicated repositories for the open source software that they are sharing back with the community.

To give a few simple examples, Apple’s MacOS X is based on open source FreeBSD Unix. Google’s Android is a customized version of Linux, and Amazon’s Kindle is nothing but a Java/Linux powered handheld device.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.