Tag Archives: earned media

Digital Advertising 101: To Boost or not to Boost!

There comes a time in every entrepreneur’s life when they need to use Digital Advertising to promote/boost/advertise their product or service on paid social media channels. But when is the right time to do it? And how much should they spend? If at all? Would it be even cost effective? These kinds of questions pop out that need answering. Spending too much money without generating enough return can be a drain on meager startup resources. So when to boost or not to boost?

To get to the right mix of audience, we must have the right channels and communication tools in place, well before we decide to use digital advertising. There are three main digital advertising methods where we can connect with our audience.

  • Owned Media
  • Earned Media
  • Paid Media

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