Category Archives: Entrepreneur

Digital Advertising 101: To Boost or not to Boost!

There comes a time in every entrepreneur’s life when they need to use Digital Advertising to promote/boost/advertise their product or service on paid social media channels. But when is the right time to do it? And how much should they spend? If at all? Would it be even cost effective? These kinds of questions pop out that need answering. Spending too much money without generating enough return can be a drain on meager startup resources. So when to boost or not to boost?

To get to the right mix of audience, we must have the right channels and communication tools in place, well before we decide to use digital advertising. There are three main digital advertising methods where we can connect with our audience.

  • Owned Media
  • Earned Media
  • Paid Media

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.

The Vibrant Open Source Smartphone OS Market

The mobile OS market is only getting more awesome with each passing year. There are new players on the horizon challenging the might of Google’s Android and Apple’s iPhone. And almost all of them are based on Linux and are designed around an open source philosophy.

Just like the Linux desktop, they will all surely inspire many derivatives with interesting designs, wonderful UIs and innovative hardware specifications.

Currently, Ubuntu is ranked number one on the open source desktop environment by a long margin. Currently enjoying over 20 million active users. It has also inspired countless derivatives, some of them are extremely popular themselves, like Linux Mint, with the user community.

Techie by day, blogger by night. Love the outdoors, enjoy traveling and building new and interesting things. Follow me if you want to know something.