Digital Advertising 101: To Boost or not to Boost!
There comes a time in every entrepreneur’s life when they need to use Digital Advertising to promote/boost/advertise their product or service on paid social media channels. But when is the right time to do it? And how much should they spend? If at all? Would it be even cost effective? These kinds of questions pop out that need answering. Spending too much money without generating enough return can be a drain on meager startup resources. So when to boost or not to boost?
To get to the right mix of audience, we must have the right channels and communication tools in place, well before we decide to use digital advertising. There are three main digital advertising methods where we can connect with our audience.
- Owned Media
- Earned Media
- Paid Media
Freakonomics – A must read for all budding Data Scientists
Freakonomics was published well before the term “Data Science” had become a buzz word in the data analytics lingo. But that is precisely what this book is all about. A book that is a must read for all budding Data Scientists. Getting insights out of seemingly ordinary data that may seem incredulous at first sight.
The book, Freakonomics, is filled with case studies and examples that show how seemingly unrelated data and information can be used intelligently to come up with some fascinating conclusions. For example, one of the case studies in the book, talks about legalization of abortion in America (Roe vs Wade) in 1973 as the major factor for drop in crime in the late 1990s and early 2000s. This conclusion was hotly debated at the time and caused a massive upheaval. But the premise was simple. More legalized abortions meant, less number of children were born that would lead a crime induced life. Incredulous at first sight, but when you dig deep, you do see their point of view and reluctantly agree.
Managing a Service on Linux with systemctl
Managing services on a Linux server is essential for any DevOps/System administrators job requirements. Sometimes we want to shutdown a service permanently; Like Apache, or MySQL. We do not want it restarted automatically when we reboot the server. Or we want to make a service automatically enabled. Using systemctl makes the job a lot easier.
The standard way to do that is using systemd process. Which is now available on most Linux distros. On Ubuntu 15.x on wards, including 16.04 and above versions, this can be easily accomplished using systemctl command line tool provided through systemd.
Popular Open Source 3D Printers
Just a decade ago, 3D printers were a novelty. Costing upwards of US$5,000 for a desktop edition that could convert some powder into plasticky objects. But not only have the prices fallen, but many have gone completely open source. Not just the CAD software, but also the hardware that make it all go.
The best thing about 3D printers is that there are many of them based on an open design. Like RepRap and Prusa out there. So the printers offers so many choices of sizes, quality, features that its truly a maker world.
Open Source Gift Ideas for the Holiday Season
It is the holiday season and a time to share and exchange presents. And what better way to share some love this holiday season than by giving your loved ones an open source gift. After meticulously going through all that is to offer, we have chosen the following open source gift recommendations.
Our judges panel assured us that one can never go wrong with these gifts. They are all sure winners. So lets see. We also reviewed what our users like to read on XenStreet and therefore were more inclined towards the gifts that you like. For example, our coverage of Linux Distros and Raspberry Pi were more popular than other posts. Hence, our inclination to find something around them.
Krita – Open Source Software for Digital Painting
If you ever wanted to be a digital painter, comic illustrator, animator, or just plain curious and could not afford to buy expensive painting softwares, then Krita software application is for you. It’s a professional grade, free, open source software and available on all major platforms including Mac, Windows and Linux.
The application has been around for quite sometime and has been slowly evolving. One key feature that differentiates this software from others is the fact that it is designed by artists for artists. In recent times they also ran KickStarter campaign to raise funds for additional features for the artists.
Wekan – Open Source Alternative to Trello
Wekan is an open source collaborative project management tool similar to Trello like boards. It offers some of the Kanban functionalities and features as well.
On Wekan one can easily create boards, on which cards can be created (e.g.for assigning tasks to someone etc) and managed between a number of columns (e.g. state of work in a flow). Colored labels can be assigned for grouping and filtering. There is no limit to how many people you add which makes it really easy for collaboration.
The Zero Terminal – Pocket Computer that works!
The real joy of tinkering with Raspberry Pi is to build something nifty and fun. To hack a really whacky and crazy idea into a working prototype. That we all love and feel passionate about. Recently, we came across this amazing hand-held Linux Terminal called, The Zero Terminal, is built by the hacker codenamed NODE. His pocket sized computer actually works!
State of Future Index PK-SOFI Launched in Islamabad
I got a chance to attend the launch of the Pakistan State of the Future Index (PK-SOFI), this weekend in Islamabad. The PK-SOFI Index is a 10-year future index which indicates if the future of the country, relative to other countries in the study, is getting better or worse. And the future seems bright for Pakistan. The PK-SOFI index indicates significant improvement in the future for the people of Pakistan.
The objective, as stated by its founders, “is to create and foster an ecology of foresight perspectives in Pakistan. And enable decision-makers to opt for appropriate policy choices and establish strategic narrative in support”. Quite ambitious, but definitely the right step for an emerging economy of over 200 million population like Pakistan.
OpenAg – Open Source Food Computer
MIT Open Agriculture (OpenAg) is a wonderful execution of an open source initiative for controlled-environment agriculture platform referred to as “Food Computer”. All hardware, software and even data is open sourced so that it becomes an open standard for agriculture research.
OpenAg is the brainchild of Caleb Harper as a joint initiative of the MIT Media Lab at the Massachusetts Institute of Technology.
